FLSA Status: Exempt
Start Date: ASAP
Reports to: Member Engagement Director
The National Domestic Workers Alliance (NDWA) is the nation’s leading voice for respect, recognition and labor standards for nannies, house cleaners and home care workers. Through leadership development, strategic campaigns and alliance building, we are raising employment standards for the domestic workforce while building a powerful movement for social and global justice. The Alliance formed in 2007 at the US Social Forum and is made up of 70 affiliate organizations and chapters, and a growing base of thousands of individual workers throughout the U.S.
The Digital Organizer will be part of the NDWA Member Engagement team that uses digital organizing tools to engage and grow our base of domestic workers. Initially, a particular focus of this role will be in California, the state with the largest number of domestic workers in the country. Growing our base in California will be a key to increasing our power nationally. NDWA works in close collaboration with the California Domestic Worker Coalition (CDWC), which includes 12 of NDWA’s California-based affiliate organizations and one NDWA chapter.
In 2013, after many years of organizing, domestic workers in the state won the California Domestic Worker Bill of Rights. In June 2019, the state approved a $5 million budget allocation to establish an outreach and education program, a first-of-its-kind state co-enforcement program to promote awareness of, and compliance with, labor protections that affect the domestic workforce--and in 2020 the CDWC won the contract to coordinate the enforcement program. While CDWC and NDWA’s California affiliates will be developing on-the-ground enforcement outreach and education programs, the Digital Organizer will create online community and training spaces for workers in other parts of the state, as well as for specific subsets of the domestic workforce who are not organized by existing local organizations.
The focus of the Digital Organizer’s work will be to:
- Increase NDWA’s capacity to engage domestic workers online, especially those who are not in close proximity to existing affiliate/chapter organizations. The initial focus of this work will be in California.
- Run a series of experiments to test models of online worker know-your-rights education with the intention of supporting the largest number of workers understanding their rights as possible.
- Create online spaces for domestic workers to learn about their rights, connect with each other and engage in NDWA and CDWC campaigns.
- Maintain private member social channels, including community moderation and content generation.
- Mobilize workers to participate in online calls to action in support of advocacy campaigns.
- Identify potential domestic worker digital leaders and train and support them as peer facilitators of online spaces and to provide peer-to-peer know your rights information online.
- Track worker engagement across digital channels and utilize analysis for audience understanding, targeting and refinement.
- Understand and apply data-informed decision making, including analysis, reporting, and targeting.
- Create and maintain weekly reporting, including data analysis and metrics.
- Write as needed for online ads, video scripts, websites, SMS, and email.
- A native or fluent and culturally competent Spanish speaker; excellent writing, translation and interpretation skills in both Spanish and English.
- Minimum 3 years online organizing experience.
- Experience as a digital or field organizer for a union or membership based association.
- Experience with leadership development, popular education methodology, and strong facilitation/training skills, ideally with low wage workers or workers with limited access to technology.
- Experience with data informed online organizing, including multi-channel digital engagement tracking, list segmentation, A/B testing and CRMs. Direct experience with Action Network, EveryAction and/or other advocacy platforms.
- Experience with peer to peer and broadcast text. Direct experience with ThruText or Hustle as well as with Mobile Commons or similar broadcast SMS tools.
- Experience with strategic use of Facebook and other social media platforms, as well as social media management systems and online tools. Direct experience with WhatsApp a plus.
- Experience with online programming and digital training development, such as learning management systems or online video production.
- Familiarity with digital strategies for engaging communities with limited access to technology.
- Experience working in networks and coalitions and excellent skills for coordination across organizations.
- Excellent time management skills, including ability to meet deadlines, work successfully in a team, handle supervision, and attention to detail
- Strong research and communication skills.
- Willingness to be coached, experiment, apply lessons and iterate on the work continuously.
- Ability to relate to and work with diverse groups of people as well as an understanding of the daily challenges faced by low-income communities of color; previous experience working with marginalized communities or domestic workers.
Women, People of Color, People with Disabilities and LGBTQ people strongly urged to apply. Applications will only be accepted electronically. Please submit a cover letter, resume, and one professional writing sample in English AND in Spanish here: https://domesticworkers.bamboohr.com/jobs/view.php?id=162. This position will remain open until filled.